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    Integrated Marketing Communication

    A critical tool for any marketer, IMC introduces the student to an integrated approach to studying the promotional mix including advertising, public relations, personal selling and sales promotion for both print and electronic media.

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    With unique and thorough training in reporting, writing, editing, script writing, storyboarding and interviewing, students can make their mark in the evolving field of journalism.

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    Film and Video Studies

    Students will discover the essence of story-telling and experience the rigor of shaping and expressing ideas in the visual medium through film, digital video production, and computer arts/animation among others.

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ICMS is the only media institute in Pakistan that has an in-house 24/7 live satellite channel and radio station. This competitive advantage of theory combined with application makes ICMS a preferred Employer’s choice.